This section contains free e-books and guides on Marketing and Sales, some of the resources in this section can be viewed online and some of them can be downloaded.
Marketing Strategynbsp; Lecture NotesProf. Birger WernerfeltOnline
| NA Pages
This note is
aimed at helping students look at the entire marketing mix in light of the
strategy of the firm. It is most helpful to students pursuing careers in which
they need to look at the firm as a whole. Topics covered includes: Marketing
Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage,
Challenging Competitive Advantage, Creating Corporate Advantage.
Introduction To MarketingNational Open University of NigeriaPDF
| 104 Pages
This note aims at
exposing students to the basic concepts in marketing and the role of marketing
in modern business. Topics covered includes: Introduction to Marketing ,
Marketing Management Philosophies, Marketing Environment, Channels of
Distribution, Product Classification, Market Strategies, Marketing of Services,
Marketing Risks, Market Segmentation.
Basic Principles Of Advertising And Public RelationGuru Jambheshwar University of Science and Technology,
| 369 Pages
The main objectives of this note is to teach the basic concepts
of advertising and its definition. Topics covered includes: Basic Model and
process of advertising, Motivational and Persuasional Communication of
Advertising, Advertising Public Relation and Publicity, Extension Education,
Social Advertising, Advertisement Agencies: Structure and Function, Empanelling
and Budgeting, Public Relations: Definition, Role and Function, Growth and
Development , Difference between Public Relation and Corporate Public Relation,
Public Relation in Public and Private Sector, Crisis Communication and Lobbying,
Public Issue Communication.
Introduction to AdvertisingUniversity of MumbaiPDF
| 201 Pages
This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
| NA Pages
This principles note will incorporate both the traditional and
contemporary aspects of marketing comprehensively through a broadened view of
marketing. It will examine both the character and importance of the marketing
process, its essential functions and the institutions performing them in a
thorough and balanced manner.
Marketing Strategies and PlansUniversity Of MumbaiPDF
| 233 Pages
This note covers the
following topics: Strategic Marketing, Marketing Plan, Marketing Environment
Analysis, Industry Attractiveness and Marketing Research, Connecting with
Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding,
Product Strategies and Consumer Adoption Process, New Product Development,
Pricing, Marketing Intermediaries, Integrated Market Communications, Marketing
Communication and Promotion Tools, Recent Trends in Marketing.
Advertising And Sales PromotionPondicherry UniversityPDF
| 224 Pages
This note explains the
following topics: Copy Decision, Advertisement Layout, Measuring Advertising
Effectiveness, Evolution Of Global Marketing, Sales Promotion And Brand Equity.
Principles of marketing by Fred Emerson ClarkFred Emerson ClarkOnline
| NA Pages
of this book is to treat of the nature of the marketing process, viewing the
market structure as a whole and analyzing marketing problems and the devices
used in solving them. In doing this author tried to discuss the most fundamental
of the problems and principles involved.
Marketing Management by Pondicherry UniversityPondicherry UniversityPDF
| 283 Pages
book describes the following topics: Marketing concepts, Marketing process,
Marketing environment, Buyer Behaviour, Market segmentation, targeting and
positioning, Introduction to marketing mix, Product Decisions, Concept Of A
Product, Product Mix Decisions, Brand Decision, New Product Development
Strategies, Product Life Cycle Strategies, Promotion Decision, Promotion Mix,
Advertising Decision, AD Effectiveness, Sales Promotion and Publicity, Sales
Internet Marketing TextAlex BrownOnline
| NA Pages
This note explains the following topics:
Background and History, How the Web Works: Technology, Consumers Online,
Organizations Online, Law, Privacy and Security, Marketing Research, Digital
Economics and Stretegy Issues, Products enhanced by the Web, Price, Online
Payments for Offline Services, Online Advertising Issues and Trends, Social
Media, Other elements of the Promotional Mix and Broader Media Issues.
Rural MarketingGuru Jambheshwar University of Science and Technology,
| 212 Pages
This note covers the following topics: Rural Marketing Environment,
Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer
Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure,
Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of
Products and Economic Development, Role Of Warehousing, Processing Of Select
Agricultural Products, Role Of Agricultural Price Commission In India, Role Of
Co-operative Marketing In India.
Marketing Management by Guru Jambheshwar UniversityThe
Directorate of Distance Education, Guru Jambheshwar University of Science and
| 360 Pages
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Sales ManagementDr. Surinder Singh KunduPDF
| 202 Pages
This book covers the following
topics: Personal Selling, Recruitment and Selection, Sales Training, Sales
Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation
Of Sales-force, Sales Control and Cost Analysis.
Core Concepts of MarketingJohn BurnettPDF
| 298 Pages
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
Sales Management An OverviewDr. Surinder Singh KunduPDF
| 202 Pages
This book discuss
about the sales, sales management and related concepts. Also explains the
structure and objectives of a sales organisation. Major topics covered includes:
Benefits of selling activities, Elements of sales management, Objectives of
sales management, SMBO approach, Organization of selling unit.
An Introduction to Financial MarketCentral Board of Secondary EducationPDF
| 327 Pages
covers the following topics: financial markets and instruments, primary markets,
secondary markets, financial statement analysis and commodities markets.
| NA Pages
note covers the following topics: Service economy and the nature of services,
Assessing business opportunities, Buyer behaviour, Understanding customer
requirements, Quality management, Service design and development, Marketing
communications, Service delivery channels, Brand management.
The Power of SellingKimberly RichmondPDF
| 663 Pages
The Power of Selling is the
perfect textbook to teach students about the proven process of selling. More
important, it teaches students how to apply the tenets of selling to how to sell
themselves and get the job they want, with the same process professional sales
people learn (or brush up) on their own selling skills.
Principles of Marketing by Saylor FoundationSaylor FoundationPDF
| 542 Pages
Principles of Marketing teaches the experience and process of
actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic,
sustainability, Ethics and social responsibility, Global coverage and Metrics
throughout in order to expose students to marketing in today’s environment.
Advertising and Promotion in Real TimeMichael Solomon, Lisa Duke Cornell and
| NA Pages
This book is the first of its kind to teach advertising concepts by
reverse engineering a real advertising campaign from beginning to end.
The Marketing of Ideas and Social IssuesSeymour FineOnline
| 134 Pages
The objective of this work is to investigate meeting grounds where the
theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Essentials Of SellingBeaucaire,Frank M.; Ward,Frank S.; Kroha,George F.Online
| NA Pages
cannot yet properly be called a profession, but when the importance of training
and experience for salesmen is recognized to the same extent that it is for
doctors, accountants, or electricians, and when a satisfactory code of ethical
practices in selling is developed, it may attain that status. This book explains
the following topics related to selling: What is a salesman, appearance and its
influence on successful selling, buying motives, canvassing for prospects, sales
pre- approach, conduct in the sales approach, sales interview and presentation,
handling objections, closing the sale, function of advertising, sales helps,
sales tools and product displays.
Information Technology Applications in MarketingAlex BrownOnline
| NA Pages
covers the following topics: Background and History of IT, How the Web Works:
Technology, Consumers Online, Organizations Online, Law, Privacy and Security,
Marketing Research, Personalization, Digital Economics and Stretegy Issues,
Price, Place and Promotion.
Principles of MarketingEdward W. Schmitt,Associate Professor Marketing, BartleyOnline
| 22 Pages
The goal of this
note is to build a basic framework to enable students to evaluate, describe, and
design marketing activities with practical insights into the real world.
This course note provides a decision-oriented overview of marketing management
in modern organizations.
| NA Pages
Marketing Management course note is designed to serve as
an introduction to the theory and practice of marketing.It will explore the
theory and applications of marketing concepts through a mix of cases, lectures,
assignments and group projects.